STORY11: Tom Ryan
Tom Ryan from Threadless.
By inviting a community to submit, you unlock ideas that may have never seen that slight of day.
Step out of your own community, and invite others to join, but also to keep up with trends.
Most contributors are art school students who want to develop skills and create a name. Sometimes agency runners/directors will throw out a design for fun, and they typically don't do as well.
Started more companies and organizations to create more opportunities and canvases for artists.
We wouldn't succeed if the lots of people in the community didn't get value out of the process. The critical feedback is key. It's useful, but kind.