Process :: The Land Between

I like revealing the process that works behind our designs at Southeast. I did one a few months ago about art for Jonah.

We just launched into a series called The Land Between. It's 11 weeks in the book of Exodus. When our new lead pastor pitched the idea, it was,

Really? Exodus?

He was certain. Our congregation is in a unique place right now. A few months ago Phil took over the role of lead pastor at Southeast, and our journey has been leading us through Scripture regularly (these last two series have included daily reading plans) and we're rediscovering our vision as a church.

This time is transitional.

Ok, Phil. Exodus sounds good.

But don't call it Exodus.

We've been using a derivative of the three rooms creative process recently, but I tried something new this time. I set up a pinboard in my office (like Pintrest, but in real life) and reached out to the staff to bring their ideas for titles and art.

Phil brought the idea of The Land Between as a title. It sounded cool, but the journey in the land takes up so little of the book. The first several chapters the Israelites are still in Egypt, and at least half the book is all about the Law and the Tabernacle. I couldn't make this title work in my head.

One Sunday, this breakdown hit me. The book starts with Moses, and how he is cast out of Egypt. He spends 40 years in the wilderness where God makes him into his man to lead Israel. Then Moses brings the people out of Egypt and, through the Law and the Tabernacle, God begins to make the Israelites into his people.

He brings Moses to the land between to make him his man. He brings Israel to the land between to make them his people. God is bringing Southeast to the land between to make us his church. God will bring each us to the land between to make us into his men and women.

Now, I can make that work.

Dirt.
The design metaphor that drew me in the most was dirt. It's was the Israelites saw the most in their journey. So, that's where I ran with it.

I sketched into Paper my two primary ideas. One that's top down on dirt. Another that's more of a landscape, that shows a goal and is more hopeful. I knew which the pastor would like.

In the end, I've decided to use both of them. All my handheld print pieces use the top down dirt. Anything on the walls or screens use the landscape. There's another metaphor there, and I'll see if anyone else picks up on it.