Making Better: The End of an Era, Part 4

It's the end of an era for one of my very first design projects at Southeast. We're retiring the logo I made, in favor of a new one.

One Word

In each meeting, I pressed for one word to represent who we are as a church. One word that encompasses all we do. This one word would offer direction in the art, and be the goal that everything else points toward.

With that in mind, we collected some design and writing volunteers to start brainstorming language and art.

How can we represent this one word in one image? And we sketched. How can we take these three disparate ideas, and tie them together so they point to our one word? And we wrote.

The 10th Man

The tenth man. If nine of us look at the same information and arrive at the exact same conclusion, it’s the duty of the tenth man to disagree. No matter how improbable it may seem, the tenth man has to start thinking with the assumption that the other nine are wrong.

Once we had a solid base, we invited the 10th man. We opened up our process and our ideas to critique and feedback. We wanted to see the holes. We wanted to hear the disconnects.

It's hard, but this is vision and identity. It's too important to take lightly.

Our invitation was open to all, but specifically asked for people with taste, who see things others don't, and who are willing to share their thoughts.

The feedback we got, while not exactly what I was hoping for, was used to tighten things up (especially in our presentation).