The Struggle: The End of an Era, Part 5

It's the end of an era at Southeast (and hopefully this series of posts). We're retiring the logo I designed more than 10 years ago. 

Lest it sound like everything went well and smoothly in this process, don't be fooled. The most important part of art is the struggle, and this process was surely a struggle.

As a designer by nature, I struggled to hand off design decisions to Shane.

As not terribly gifted writer, I struggled to communicate the new vision with words.

As a raging introvert, I struggled to present our ideas and communicate them effectively.

As a director, I struggled with ever extending deadlines (until I was facing another Catalyst One Day event).

As a creative, I struggled without room for inspiration.

The final? Rather than re-explaining it, I'll just let you download my presentation packet, or ask me about.

And just for fun, here are some behind-the-scenes nuggets.

  • Our icon is inspired by 3D printing. We still have visions to make a tangible object out of it. 
  • Some of our vision statements are new within a couple of months of launch. 
  • The "following Jesus" tag line came within two weeks of launch (like I said, room for inspiration)
  • While the goal of the tag line was to solve my "pen problem", it's actually ties our entire logo together and works on so many different levels.
  • I was inspired by by the branding thinking at Potential Church. Particularly in the tag line.